Before choosing a palette, we collect evidence: overheard phrases, packaging from a local shop, the quality of light at a client’s workshop, the rhythm of a train line nearby.
These fragments carry constraints and accidents that a generic reference board cannot provide. They turn abstract values into texture, proportion and behaviour.
The aim is not documentary accuracy. It is specificity—the small signals that make an identity feel as though it could only belong to this organisation, in this moment.